PROFESSIONAL WORK
FT Assistant Manager, Visual & Merch
J. Crew
NOVEMBER 2021 - PRESENT
Execute window displays, product placement and shop presentations, promotional/holiday signage, etc.
Manage a team of visual and sales associates; teach and encourage them to embody the J. Crew brand, know product well, provide excellent customer service and meet sales goals.
Build relationships with returning clientele and communicate new product, promotions, events, etc. that may interest them.
Assist clients with product knowledge and styling.
Participate in and assist in coordination of bi-annual all-store inventory.
Independent Contractor: Copywriting
GPO, Inc.
JUNE 2019 - PRESENT
Complete tasks on a project-by-project basis with clients in a variety of industries, i.e. lifestyle, real estate and auto.
Research content topic, industry and audience to communicate with expertise, accuracy and appeal.
Write blog posts that embody client voice and personality.
Meet all client branding requirements, goals and objectives.
Creative Director
Susie Davis Ministries
DECEMBER 2019 - PRESENT
Design print and digital graphics and marketing materials that embody brand, communicate effectively, and appeal to audience.
Write bi-weekly newsletter that embodies voice and brand, meeting the needs and expectations of subscribers.
Create show notes and graphics for weekly podcast.
Plan and strategize events, outreach opportunities, podcast topics, etc., with team of four.
PT Assistant Manager & Lead Merchant
J. Crew
JANUARY 2021 - OCTOBER 2021
Execute window displays, product placement and shop presentations, promotional/holiday signage, etc.
Manage a team of sales associates; teach and encourage them to embody the J. Crew brand, know product well, provide excellent customer service and meet sales goals.
Build relationships with returning clientele and communicate new product, promotions, events, etc. that may interest them.
Assist clients with product knowledge and styling.
Participate in and assist in coordination of bi-annual all-store inventory.
Visual Associate & Keyholder
J. Crew
AUGUST 2019 - DECEMBER 2020
Assist with window displays, product placement and shop presentations, promotional/holiday signage, etc.
Assist clients with product knowledge and styling.
Manage a team of sales associates; teach and encourage them to embody the J. Crew brand, know product well, provide excellent customer service and meet sales goals.
Build relationships with returning clientele and communicate new product, promotions, events, etc. that may interest them.
Participate in bi-annual all-store inventory.
Independent Contractor: Branding & Web Design
Apricity Therapy
SEPTEMBER - NOVEMBER 2018
Consulted with practice primary to assess branding vision, values, and goals to accurately portray brand identity.
Created logo to reflect brand mission, voice, and values.
Edited copy to clarify voice, clearly reflect values and convey on-mission messaging.
Built website that is welcoming and easy to navigate so patients can quickly get what they need.
Independent Contractor: Branding Consultant
CrossRoads Church of Arlington
SEPTEMBER - NOVEMBER 2018
Evaluated current brand perception, culture and goals to accurately identify brand identity and assess needs.
Reconciled confused branding by standardizing colors and fonts and reducing 4 logo designs to 1 revamped design.
Modified language to clarify voice, clearly reflect values and convey on-mission messaging.
Enabled follow-through and consistency by providing comprehensive handbook of branding guidelines.
Independent Contractor: Copywriting & Digital Strategy
Proterra Advertising
JANUARY 2017 - DECEMBER 2019
Complete tasks on a project-by-project basis with clients in a variety of industries, i.e. landscape architecture, auto and non-profit.
Research, understand and meet client branding, goals and objectives.
Create editorial calendar for online marketplace generating upward trend in engagement.
Write and edit social media copy and provide art team with direction for digital assets that exemplify brand.
Survey social trends and related brands to maximize effectiveness of content among customers.
Develop digital campaign strategies.
Advised on internal messaging and marketing presentation.
Developed digital campaign strategy.
Wrote press releases for local event.
Research and advise on corporate opportunities.
Created content and editorial calendar for social media campaign.
Review and edit copy on various materials.
Creative Content Producer
Austin Christian Fellowship
MARCH 2020 - MARCH 2021
Support all ACF ministries with graphic design, copywriting, and social media marketing.
Design graphics for social media, web, and print that meet brand standards and intended goals.
Craft copy for digital and print media that communicates clearly and effectively to reach targeted audiences.
Write clear, concise and engaging copy for new church-wide website that thoughtfully communicates the mission, vision and values of the church to current and potential members.
Work with marketing team to plan and execute integrated marketing strategies to increase awareness, interest, and participation in ministry events and programs.
Boost online engagement and reach by creating consistent and intentional social media content.
Communications & Ministry Assistant
Austin Christian Fellowship
MARCH 2017 - MARCH 2020
Crafted copy for digital and print media that communicated clearly and effectively reached targeted audiences.
Worked with designers to ensure graphics met brand standards and executed creative brief.
Planned and executed integrated marketing strategies utilizing cross-functional teams to increase interest and participation in ministry events and programs.
Managed and maintained online registrations, communications database, website and e-newsletters for multiple ministries.
Increased usability and effectiveness of website by customizing content and restructuring layout.
Boosted online engagement and reach by creating a consistent social media presence.
Advised on internal messaging and marketing presentation.
Coordinated large- and small-scale events and retreats within budget; researched venues/vendors and maintained relationships.
Worked alongside team members to support multiple ministries.
Coordinated events including meetings, classes, Bible studies, workshops, retreats and conferences.
Planned and styled events including classes, Bible studies, workshops, retreats and conferences.
Created and designed promotional materials using Adobe Illustrator, InDesign, Canva, etc.
Led and taught workshops and Bible study sessions.
PR & Digital Content Specialist
Godwin.
JANUARY 2015 - AUGUST 2016
Built digital presence and continually increased online engagment for multi-faceted corporation.
Planned and executed effective organic content strategy and paid campaigns for 30+ social media accounts.
Researched, created and edited blogs and news releases for multiple industries, i.e. education, healthcare, medical, travel, etc.
Consulted on project proposals, client presentations and website rebuilds; participated in planning, proposal development and pitching for new business.
Revamped digital presence and developed content studio for agency to increase brand visibility and affinity.
Championed push to improve agency culture and employee morale by coordinating events, advocating change, etc.
Engaged and maintained online communities; tracked engagement using various software.
Generated social media interactions and engagement reports.
Developed PR strategies with traditional and digital implementation.
Created site tree, messaging and copy for website redesign.
Proofread and edited for agency and client projects.
Participated in interview process and training for new hire.
Worked with various industries – aesthetics, business, culinary, education, travel, etc.
PR & Creative Director
ansleyRDgroup
AUGUST - DECEMBER 2014
Developed content strategy for parent company and 4 client companies in multiple industries.
Created on-brand digital and print media to promote parent company and 4 client companies.
Directed traditional and digital promotion for a 3-day event that yielded approx. 5,000 people.
Coordinated volunteers, oversaw processes and implemented social media marketing strategy during 3-day event.
Created copy for, designed and built websites.
Designed and created press releases, fliers, postcards, brochures and other collateral.